Global Sponsorship Manager

Want to join one of the fastest growing lifestyle brands in cycling?

Pas Normal Studios is a brand of contemporary technical cycling apparel and casual clothing. Founded in 2015, we are based in Copenhagen, Denmark, where we are moving to a cool new location in Nordhavn above our new flagship store.

The concept of Pas Normal Studios is to create technically perfect cycling apparel combined with visionary aesthetics. Through innovative designs, brand collaborations and sourcing of new textiles and production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a new context. We focus on sustainable growth throughout Europe, Asia and North America. Right now, we are looking for a dedicated colleague with a passion for cycling that can help us develop our sponsorship strategy and take things to the next level for our brand.

You will be joining a fast-growing, internationally orientated company with a great atmosphere. Responsible for the development and delivery of the global sponsorship strategy which includes a Pro Cycling Team. As a person, you have great individual drive, allowing you to go the extra mile while maintaining structure in your daily work. Furthermore, you thrive in an informal atmosphere and can see yourself contribute as an equal member of our young team.

Key Responsibilities

  • Develop and execute the overall sponsorship strategy

  • Manage the Pro Cycling Team partnership including relationship/rights/activation across all markets

  • Drive, in close conjunction with the marketing team the development of integrated marketing plans and execute/coordinate them accordingly in close interaction with linked departments and markets.

  • Build, foster and drive relationships with current and future partners

  • Ensure local market involvement, relationship management, leverage of contractual rights and servicing excellence

  • Drive the activation process of rights granted by the contracts and bring them to a new level

  • Create and monitor KPI’s, take remedial action & recommendations

  • Manage and monitor budget

  • Manage all relevant internal and external agencies from briefing to execution to reporting

Knowledge, Skills And Abilities

To be successful in the role and to contribute to the future success of Pas Normal Studios we believe you need the following skills & abilities:

  • University degree ideally in sport management, marketing

  • 4-5 years of relevant work experience either in marketing/sponsorship in the sports industry or consumer brands

  • Successful track record in sports/sponsorship/partnership activation

  • Strong project management and organizational skills

  • Strategic as well as executional skills

  • Global mind set – respect and understanding of diverse cultures and values

  • Ability to work independently

  • Fluent in English, ideally with a second European language (written and oral)

  • A passion for cycling


Copenhagen, Denmark with minimum 30% travel (flexible home working)

Direct reports


Reporting line

Head of Marketing and Communications

Additional information and your application

The role will be based in Copenhagen, Denmark, and you must expect up to 50 days of annual travel activity. Applications are handled on an ongoing basis. Please send your application and CV marked ‘Global Sponsorship Manager’ - or if you have questions - to

All inquiries are treated confidentially.