Most of the apparel industry is built upon the linear ‘take-make-dispose’ model. In contrast, the circular model redefines growth and focuses on the re-circulation of materials. In this way, product circularity promises multiple benefits to the environment, including reduced resource demand, reduced pollution, and reduced waste.
We would love to offer more product circularity initiatives to our customers, and are currently working on a series of initiatives to test this concept. The biggest challenge we face involves building an ecosystem and infrastructure focusing on product circularity. This infrastructure, which is what we are currently building, will allow us to connect ‘use’ and ‘reuse’, and design products to facilitate circularity.
You can read more about our Journey here.