It can take several prototypes and samples to create a product that has all the necessary qualities of a Pas Normal Studios piece. These prototypes are sampled in alternative fabrics, colours, or dimensions to test and refine the design. This process leads to usable, high-performing garments which cannot be sold. We can use these garments to help grow and enable cycling in the communities we encounter.
The first collaboration is with Funchaves Foundation. Funchaves is an organization created by professional bike ride Esteban Chaves, intending to benefit Colombian children through cycling.
Recently we have been collaborating with charities helping children get in to cycling in Lithuania, and assisting in the crisis in Ukraine. In the future, we aim to further develop this initiative with a wide range of partners.
“Being active and outside always helps clear my mind and keep me focused. Even after 5:00am weekday wake ups and 50km rides with friends before work, I have more energy throughout the day. Pas Normal Studios has helped me achieve so much with my cycling goals. It has given me a sense of family and community and has motivated me to focus on training to get stronger and faster. Pas Normal Studios has such a fantastic group of cyclists from all over the world. Seeing others progress has pushed me and motivated me to do the same. It helped me feel like I had a purpose in cycling.”
“The local community and environment have improved so much because of cycling. The cycling community has grown so much in Toronto with a lot of younger faces. Pas Normal Studios brings a new community and a new spot for a lot of those younger people. This community has grown and has created many passionate cyclists who have now become stronger and faster. Pushing each other and making new friendships, all from riding bikes.”
“Cycling has empowered the people around me because it has given many people a feeling of community and family. It's an activity where we help motivate each other and help achieve our goals. It has helped build so much confidence in individual riders and made them feel like they are part of the cycling community.”
The International Cycling Club (ICC) was started with the dream of bringing people together to share a passion. We organize group rides across Europe, America and Asia to encourage people to create new experiences with others while on the bike. Rides are organized by stores and ambassadors, ensuring participants can talk to representatives about the brand.
We have an active ICC Women’s community in Toronto, Amsterdam, Barcelona, and Copenhagen, with regular group rides providing an opportunity to explore new roads and meet new friends.