Impact and Responsibility

Our mission is to become the most responsible version of ourselves through informed action and honest, transparent communication.

Let the climb begin.

At Pas Normal Studios, we recognize the inherent tension between our responsibility towards the environment and our mission to create modern uncompromising cycling wear to inspire and motivate dedicated cyclists globally.

We also recognize our role in creating a lasting and meaningful improvement for our communities and the environment. We have a responsibility to promote our sport more sustainably.

We aim to become an industry leader in sustainable practices and reporting. There is a long and testing journey ahead of us, challenging ourselves to strike a better balance between our environmental impact and the modern uncompromising cycling wear we stand for.

A major step in this journey is to define the key priorities as an organisation, and hold ourselves accountable to goals we set ourselves. You can explore these topics in our Impact & Responsibility document here.

Our impact spans the entire value chain: from the everyday operations of our business and the sourcing of the raw materials to the manufacturing of our products and their life-cycle. This means we must take responsibility for all our decisions: from the fabrics we choose, the events we hold, all the way through to the coffee we use in our office.

We are fully aware that the linear system of 'take-make-dispose' is highly unsuitable for the long-term health of the planet, and life on it. We need to work towards a radical change to achieve sustainability in society and our industry. While this radical change will not happen overnight, we can improve current practices to reduce our impact with our sights firmly set on long-term goals.

We are currently working hard to quantify our social and environmental impact, which will help us communicate transparently, hold ourselves accountable to our targets, and make better decisions.

To help us quantify the impact of our business, we have enrolled in the Science-Based Target Initiative and the Sustainable Apparel Coalition. The know-how of these organizations will help us create a baseline of the impact hot-spots in our value chain and work to improve on them. Below you can find more in-depth information about our Impact and Responsibility activity.

In the coming months, we will be sharing more information about our ongoing projects and our corporate social responsibility.

If you have any questions or feedback, please send us an email at