We have developed a strategic vision for our work with Impact and Responsibility, with a focus on 2030. This vision is aligned with our SBTi Targets and the latest science. The projects we take on are aligned with these priorities. You can read about our Vision and Strategy in the Impact & Responsibility Strategy Document.
We launched our reselling platform En Route to facilitate and encourage the repair and redistribution of our items. The site helps users sell items they no longer need, so they can be used on the road again. Making our items last longer is a key strategy to reduce our need for resources, with this platform aiming to lead the way in this goal.
In 2022 we refined the methodology for calculating our environmental impact. By using the Higg index and sampling an increased number of products, we have a more accurate view of our emissions throughout the organisation. In the future we aim to share emissions and impact data on a product level.
We have created partnerships with several charities and initiatives to provide cycling kit for children and local people. This project aims to utilize prototypes and samples in a positive way, whilst lowering the barriers to cycling. Initiatives in 2022 include Funchaves Foundation in Colombia, a cycling club in Lithuania, and Danish charities helping with the crisis in Ukraine.
Below you can find a diary of our journey towards less negatively impactful products and greater responsibility.
Created dedicated roles in the company to develop initiatives and implementation of a sustainability project
Measured our Scope 1 (direct) and Scope 2 (purchased energy) emissions, which include the vehicle used for initiatives such as Destination Everywhere along with the energy used in our headquarters, among other emissions
Identified Impact and Responsibility as one of five key strategic development areas over the next three years
Completed GCO project by analyzing our activities and highlighting opportunities for circularity of products and resources
In-depth conceptualization and implementation plans developed for circular business models
Through our internal recirculation program, over 400 products have been assessed, repaired, washed, and then redistributed to employees, friends, and families
Set up partnerships with organizations to redistribute samples, prototypes, and mock-ups, ensuring the resources are utilized while benefiting children and poorer communities
Created a partnership in Copenhagen to introduce track cycling to young people in under-represented groups in the local community
Published a new collection of pages for Impact and Responsibility information online to improve transparency and allow customers to learn about our standards, initiatives, partners, and visions
Created a strategy for improved communication about products and their low-impact materials by being explicit and transparent about product compositions and materials
Extended and expanded our use of the Higg Index to become full SAC members
Created a partnership with the Science-Based Targets Initiative (SBTi) to create legitimate and relevant targets to pursue as an organization
Ensured 100% of our Tier 1 manufacturers have read and signed our Code of Conduct to ensure alignment with our standards and expectations
Developed 34% of our styles for 2022 to include less impactful materials than in 2021
Improved our product development process by identifying lower impact materials as potential substitutions. Products such as the Mechanism Jersey, Long Sleeve Jersey, and Stow Away Gilet will contain more sustainable materials in the future
Identified an opportunity to utilize deadstock fabrics originally designed for previous product styles by creating a collection of limited-run items in collaboration with Browns Fashion
Implemented a range of shipping packaging improvements by designing bespoke FSC-certified boxes and bags to protect items through transit
Started the development of new primary packaging to reduce its impact and increase circularity by making it recyclable, compostable, reusable, or biodegradable