We have become full members of the Sustainable Apparel Coalition (SAC) and have signed up for the Science-Based Targets Initiative (SBTi). These collaborations have allowed us to identify and measure our impact and work towards empathetic growth. These globally-renowned organizations provide us with the tools and knowledge necessary to identify areas of our business where we need to improve and set goals for doing so.
We are currently piloting a program to give a second life to used and broken products typically destined for disposal. The program collects prototypes, photo samples, and warranty claims and seeks to ﬁnd new owners for the products. In-house repairs are made to broken and torn items, while lightly-used products undergo a washing cycle. These products are then available to employees, family, and friends for secondary use. This scheme has found a use for over 400 products in the last 18 months. The end goal is to make these products available to a larger audience through reselling and charitable work.
Grøn Cirkulær Omstilling (GCO), or "Green Circular Transition," is a nationwide program to accelerate Small and Medium-sized Enterprises (SMEs) towards a circular economy conversion. The project is funded by the EU and involves workshops and collaborations to identify hotspots, measure impacts, and plan a conceptual circular business model. Our participation in this program allowed us to learn about alternative business models and circularity. We have been taking part in this initiative since November 2020 and completed the course in June 2021.
Below you can find a diary of our journey towards less negatively impactful products and greater responsibility.
Created dedicated roles in the company to develop initiatives and implementation of a sustainability project
Measured our Scope 1 (direct) and Scope 2 (purchased energy) emissions, which include the vehicle used for initiatives such as Destination Everywhere along with the energy used in our headquarters, among other emissions
Identified Impact and Responsibility as one of five key strategic development areas over the next three years
Completed GCO project by analyzing our activities and highlighting opportunities for circularity of products and resources
In-depth conceptualization and implementation plans developed for circular business models
Through our internal recirculation program, over 400 products have been assessed, repaired, washed, and then redistributed to employees, friends, and families
Set up partnerships with organizations to redistribute samples, prototypes, and mock-ups, ensuring the resources are utilized while benefiting children and poorer communities
Created a partnership in Copenhagen to introduce track cycling to young people in under-represented groups in the local community
Published a new collection of pages for Impact and Responsibility information online to improve transparency and allow customers to learn about our standards, initiatives, partners, and visions
Created a strategy for improved communication about products and their low-impact materials by being explicit and transparent about product compositions and materials
Extended and expanded our use of the Higg Index to become full SAC members
Created a partnership with the Science-Based Targets Initiative (SBTi) to create legitimate and relevant targets to pursue as an organization
Ensured 100% of our Tier 1 manufacturers have read and signed our Code of Conduct to ensure alignment with our standards and expectations
Developed 34% of our styles for 2022 to include less impactful materials than in 2021
Improved our product development process by identifying lower impact materials as potential substitutions. Products such as the Mechanism Jersey, Long Sleeve Jersey, and Stow Away Gilet will contain more sustainable materials in the future
Identified an opportunity to utilize deadstock fabrics originally designed for previous product styles by creating a collection of limited-run items in collaboration with Browns Fashion
Implemented a range of shipping packaging improvements by designing bespoke FSC-certified boxes and bags to protect items through transit
Started the development of new primary packaging to reduce its impact and increase circularity by making it recyclable, compostable, reusable, or biodegradable