Marketing Activation Manager

North America

Are you passionate about cycling and appreciate providing excellent customer service in a company with a strong brand and big ambitions? Are you driven by sales and have the desire to create the best Pas Normal Studios Flagship Store? Then please continue reading!

Marketing Activation Manager, North America 

Are you a community-builder motivated by creating impactful moments and relations in the world of cycling? We are looking for a dedicated Marketing Activation Manager to join our growing team in San Francisco.            



The Position – Marketing Activation Manager

As our Marketing Activation Manager your primary focus will be building our community through activating sponsorships and managing our ambassadors.




  • Creating and executing the NA activation plan

  • Formulating and executing activation strategies for major events and teams

  • Grow and manage our ICC and ambassador network

  • Establishing an ICC community in pivotal cities through rides, events, and ambassador engagement

  • Facilitating wholesale and retail activation in key cities


You will be reporting to our US General Manager, and you will join the Pas Normal Studios team in San Francisco. Here you will take on the responsibility for all our activations plans, ICC community and our ambassador network in NA.



The ideal candidate is working with marketing within the cycling industry and is an outgoing person with strong networking and relationship-building skills. You enjoy working proactively, possesses a strong commercial mindset, and has a strong and structured work ethic.


You are a self-driven individual with an entrepreneurial mindset, recognizing the potential in owning and developing our marketing activation both in the short term and long term. Your passion for marketing especially in the context of cycling, is complemented by your commitment to being organized and thorough.


What do we offer?

We are driven by our core values of passion, performance, and accountability. Our mission is to challenge ourselves to bring the best possible products to cycling communities all over the world.

We want work to be fun and inspirational - to spark our curious explorative minds. Be able to challenge the status quo, grow and learn as a team and as individuals. We go beyond - with open ears, eyes, and hearts.

You will join a truly international, progressive, and result-oriented team as we continue our ambitious growth journey over the next years. 




The role will be based in San Francisco, US, and you must expect up to 50 days of annual travel activity.

Applications are handled on an ongoing basis. Please send your application and CV as soon as possible - and no later than
January 15 2024 - to:


For any questions regarding this position, you can reach out to US General Manager, Sune Nicolajsen,

All inquiries are treated confidentially and can be shared with our external headhunting partner.



Equal opportunity employer 

Pas Normal Studios is an equal opportunity employer and all aspects of employment reflect that. We don’t discriminate based on race, colour, religion, disability, gender identity, sexual orientation, marital status, age, or political orientation no matter where we operate. 


About Pas Normal Studios 

Pas Normal Studios wants to inspire people to explore their own road.

Through innovative designs, brand collaborations and the development and sourcing of products and production methods, we aim to be the pioneering brand for dedicated cyclists.


Based in Copenhagen, Denmark, with a global presence and international culture, we are committed to the continuing development of cycling. With inspiration from international art, culture, and fashion, we are a brand defined by contemporary patterns and colors with Scandinavian roots. We are always in pursuit of quality, craftsmanship and sustainable solutions, our products are created for long-term usage, working as a system across seasons.