Strava Midsummer Challenge

The Midsummer Challenge is our annual gathering of kindred spirits. A celebration of the northern hemisphere’s summer solstice and a chance to explore the nature and landscape surrounding us.

Ride with us

Do a 200km ride in one go between 16-25 June 2023. Join the journey at one of the many rides around the globe, complete the challenge with your friends or go solo.

The Reward

When you complete the challenge you will be eligible for a €60 voucher to be used when purchasing the exclusive Midsummer Jerseys launched alongside the Strava Challenge. 

The voucher can be redeemed when buying the jersey on and in our Flagship Stores in Palma, Seoul, Taipei, Copenhagen and San Francisco. 

Share your experience with us

We are looking forward to seeing the world through your eyes. Cycling takes us to new places and inspires us. Share your Midsummer ride by using #midsummerchallenge and remember to tag @pasnormalstudios and @internationalcyclingclub in your posts and stories on social.

Midsummer Rides - Europe

Midsummer Rides - North America

Midsummer Rides - Asia/Pacific

Midsummer Rides - Rest of the World