Retail & Wholesale Marketing Manager

Want to join one of the fastest growing lifestyle brands in cycling?

Pas Normal Studios is a brand of contemporary technical cycling apparel and casual clothing. Founded in 2015, we are based in Copenhagen, Denmark, where we recently moved to a cool new location in Nordhavn right next to our new flagship store.   

The concept of Pas Normal Studios is to create technically perfect cycling apparel combined with visionary aesthetics. Through innovative designs, brand collaborations and sourcing of new textiles and production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a new context. We focus on sustainable growth throughout Europe, Asia/Pacific, and North America.   

You will be joining a fast-growing, internationally-orientated company with a great atmosphere.  

As Retail & Wholesale Marketing Manager you will lead the global retail and whs marketing strategy to drive traffic and engagement across flagship and wholesale stores globally. As a person, you are result-driven and passionate with exceptional stakeholder management and communication skills. 


Key Responsibilities 

In this role your responsibilities will cover, but not be limited to: 

  • Create and execute overall retail marketing strategy including store-specific plans in collaboration with retail in order to drive traffic and engagement to/in retail stores

  • Develop and implement all in-store communication including windows, POS, and product/tech comms 

  • Lead visual merchandising, create VM plan for each major launch incl collection mapping and planograms  

  • Implement with the support of the Store Managers, the brand visual guidelines, ensuring market-specific direction is considered. 

  • Manage store-specific consumer communication across all channels 

  • Create overall retail in-store experiences and events calendar to drive traffic and engagement 

  • Manage B2B newsletter  

  • Manage and distribute wholesale POS  

  • Create wholesale tool box of assets for each campaign  

  • Responsible for retail marketing budget 


Knowledge, Skills and Abilities 

To be successful in the role and to contribute to the future success of Pas Normal Studios we believe you need the following experience, skills & abilities: 

  • You hold a degree in marketing or visual merchandising, at least Bachelor-level (but Master is preferred) 

  • You have 5-8 years of experience in retail marketing ideally within international sporting goods  

  • Solid experience with project management, budget management, building and executing of Retail Marketing strategy and event management/execution as well as Community management 

And then you have a passion for cycling! 


The position is based in Copenhagen, Denmark - expect to be travelling 10-15% of the time. 


Reporting line 

You will report to our head of Marketing & Communication, based in Copenhagen, Denmark. 



Additional information and your application 

Applications are handled on an ongoing basis. Please send your application and CV marked “Retail & Wholesale Marketing Manager” to - or if you have questions – send them to Vicki Lyngholm  

All inquiries are treated confidentially