Sales and Activation Manager

North America

Are you equally motivated by the journey and the goal at the end of the road? We are looking for a dedicated and proactive full-time Sales & Activation Manager to join our team in strengthening the growth of Pas Normal Studios. Based in California, you will focus on both existing and new accounts.

The Position – Sales & Activation Manager, US


As our Sales & Activation Manager, you will strengthen our team towards achieving first in class sales and after-sales services to our growing network of wholesalers. You will work proactively with your own accounts to ensure a strong relationship while seizing new market opportunities and driving sales.


  • Grow Pas Normal Studios’ Sales in US, utilizing existing and new networks alike.

  • Work with our other Sales Managers to develop actions on mid-season sales results (returns, re-orders, and exchanges).

  • Manage regional external Sales Reps

  • Analysis of Sell Through reports from key accounts, and data gathering from partners.

  • Management of daily tasks and requests from B2B clients.

  • Execute on Pop-Up concepts in close collaboration with the US General Manager and the Marketing team.

  • Assist and conduct product training sessions

  • Work together with our Sales Managers to produce seasonal sales tools (training manuals, PR, etc.)

  • Coordination and on-site activation of events with selected retailers

You will be reporting to our US General Manager, and you will join the Pas Normal Studios team in California (San Francisco).  Here you will take on B2B sales with existing and new partners in the NA. The department is accountable for all Sales Value Chain business, from our existing network of sales channels to prospecting new markets.



The ideal candidate is working with sales within the cycling industry and is an outgoing person with strong networking and relationship-building skills. This individual enjoys working proactively, possesses a strong commercial mindset, and has a strong and structured work ethic.

The ideal candidate has retail experience, preferably experience with pop-up stores or similar from the US market.


Who You Are

  • You have studied business, management, communication, or similar.

  • You are highly self-motivated and have experience working with project management.

  • You have 2-5 years of experience in a similar position within the industry.

  • You have a strong IT knowledge of Adobe, Microsoft Office, and ERP Systems (Business Dynamics, PowerBI).

  • You are highly organized and professional in your work.

  • You thrive equally well with coordination, day-to-day handling, and more operational tasks.

  • You are a dedicated cyclist and passionate about the cycling industry.

  • You are fluent in English, any other language is a plus.

What We Offer
We are driven by our core values of passion, performance, and accountability. Our mission is to challenge ourselves to bring the best possible products to cycling communities all over the world.

We want work to be fun and inspirational - to spark our curious explorative minds. Be able to challenge the status quo, grow and learn as a team and as individuals. We go beyond - with open ears, eyes, and hearts.

You will join a truly international, progressive, and result-oriented team as we continue our ambitious growth journey over the next years. 


The role will be based in California, US (partly remote), and you must expect up to 30 days of annual travel activity.

Applications are handled on an ongoing basis. Please send your application and CV as soon as possible - and no later than 25 February 2024 - to:

For any questions regarding this position, you can reach out to US General Manager, Sune Nicolajsen,

All inquiries are treated confidentially and can be shared with our external headhunting partner.


Equal opportunity employer 

Pas Normal Studios is an equal opportunity employer and all aspects of employment reflect that. We don’t discriminate based on race, colour, religion, disability, gender identity, sexual orientation, marital status, age, or political orientation no matter where we operate. 


About Pas Normal Studios 

Pas Normal Studios wants to inspire people to explore their own road.

Through innovative designs, brand collaborations and the development and sourcing of products and production methods, we aim to be the pioneering brand for dedicated cyclists.

Based in Copenhagen, Denmark, with a global presence and international culture, we are committed to the continuing development of cycling. With inspiration from international art, culture, and fashion, we are a brand defined by contemporary patterns and colors with Scandinavian roots. We are always in pursuit of quality, craftsmanship and sustainable solutions, our products are created for long-term usage, working as a system across seasons.